One of the less-commonly-used but quite effective tactics, Rich said, is do some secret shopping, both on the PF's own customer sites as well as suspected fraudulent sites. That is literally making purchases from both kinds of sites and seeing what then happens. Rich said she was recently talking "with a banker who told me that she had done that on a site she suspected to be bad and then she made the purchase and it never came through her own system. She never saw it because the purchase didn't really occur. They weren't really selling anything on that site. They were really selling stuff on the bad site. It was that secret shopping, using your own payment card to purchase things, that let her know what went wrong."
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