‘Twas Two Months After Liability Shift And At Every Retail Store, Not A Merchant Was Dipping, Not Even A.C. Moore

It's one of the payments industry's worst-kept secrets that EMV merchant acceptance has been nothing shy of dreadful and the reasons for that are many. But an intriguing survey by the independent ConsumerWorld has put some numbers and quite a few names on the naughty/nice list of EMV supporters. It seems that a liability shift these days can only get a cardbrand so far.

In exploring almost 50 of the largest national and regional retail brands between Dec. 1 and Dec. 5, ConsumerWorld found that although almost all had installed EMV-friendly terminals (RadioShack was the only holdout), 75 percent of them had not yet been activated.