Tim Cook has launched an assault on Google and Facebook’s Big Data model, even as most consumers remain in the dark about how companies use their personal information.
Only 14 percent of people understand that their web-surfing history is being shared.
In recent remarks to the Electronic Privacy Information Center, Apple’s CEO Tim Cook declared that “people have a fundamental right to privacy.” He has begun an assault on the business model of Big Data as currently shaped by Internet giants Google and Facebook.
It was Eric Schmidt, while CEO of Google, who famously pronounced the death of online privacy in 2009, telling people “if you have something to hide, maybe you shouldn’t be doing it in the first place.”
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