Yapstone's Way Of Unlocking Payments For Renters Everywhere

Paying rent is one of the last-and largest-vestiges of paper-check-writing in the U.S. and it's also remarkably inefficient. Combine that with the fact that rent is often one of the largest monthly costs for the country's roughly 100 million tenants and it's easy to see why Yapstone has focused on rent payments as one of its most critical verticals.

"We want to focus on multi-billion-dollar opportunities," said Yapstone President David Weiss.It's also important to remember that paying that monthly rent bill is only one part of the tenant-and landlord-financial reality. By selling the service to both apartment dwellers and apartment managers, Zapstone has the perfect audience for a group of services that make the rental process easier and therefore more profitable. "We're offering a whole range of value-added services such as credit reporting, renters' insurance that follows that resident from unit to unit," Weiss said. "This is a powerful series of products that enable us to tap into a $400 billion to $500 billion market."