Visa's Core Rules, for example, have the PF being "liable for all acts, omissions, cardholder disputes, and other cardholder customer service related issues caused by the Payment Facilitator's Sponsored Merchants" and "is responsible and financially liable for each transaction processed on behalf of the sponsored merchant, or for any disputed transaction or credit." MasterCard similarly requires that "the payment facilitator must ensure that each of its submerchants complies with the standards applicable to merchants." Understanding the limitations and obligations that the card brands impose upon PFs is crucial to ensure the ongoing operations of business.
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