Chargeback Mitigation Date Is Nigh For Visa While Mastercard Says It Has Already Begun

July 22 is TVIF --Thank Visa It's Friday – for non-EMV compliant merchants, especially small merchants and the payment facilitators who target them. That day Visa will ease the burden on merchants not yet compliant with EMV hardware and/or certification of that hardware by blocking all U.S. counterfeit fraud chargebacks under $25 until April 2018.

It's a big deal that the giant brand is paying attention to the little guys, who not only win financially but also save time and headaches involved with chargebacks.