MCX Concedes The Obvious: CurrentC Is Dead. Indeed, It Was Never Really Alive

When MCX on Monday (May 16) issued a statement that "MCX will postpone a nationwide rollout of its CurrentC application," it was akin to U.S. presidential candidates who suspend their campaigns. It's a polite way of saying "it's over" without having to say those words outloud.

But for many reasons, CurrentC never had much of a chance, having been created in the most merchant-centric (OK, I'll admit it: Walmart-centric) manner possible. It's creation was to give retailers a way to sharply cut back interchange fees and it was being pushed by a merchant who was already paying among the very lowest interchange fee percentages of anyone.